Tele-flora
For Valentine’s Day, Teleflora set out to help people say the things that often go unsaid. In a world where we text everything but our real feelings, we transformed a phone booth into “Tele-flora” — a floral confessional where people could leave a message for someone they love.
The activation turned bouquets into emotional delivery systems, capturing raw, unscripted moments of connection and amplifying them across social. By giving people a private space to speak from the heart, we made love louder.
After recording their message inside the Tele-flora booth, participants stepped out and received a handcrafted bouquet with a personalized notecard.
Printed on the card was a QR code linked to a microsite where their recorded message lived. When they gifted the bouquet, the recipient could scan the code and hear exactly what had been said inside the booth.
Click play to hear Kellie’s special message!
Art Director: Lauren Meyer
Copywriter: Carson Lane
CD/CW: Jason Miller
ECD: Steve Yee
CCO: Bobby Pearce
Director: Luis DeLeon