Wonderful Pistachios
Mile High-lapeño Lime Club
Wonderful Pistachios launched a new flavor of No Shells, Jalapeño Lime, in February 2024 without significant marketing support. But once we saw all of the positive momentum, we wanted to take advantage and kick it up a notch.
So to promote our new Jalapeño Lime No Shells flavor, we’re spicing up more than just snack time!
It all begins by partnering with Las Vegas hotels, such as the Cosmopolitan, where we hand out JL samples at concerts, lounges, and bars. Attached to every bag is a mysterious card with a QR code leading to a submission site.
Next, host a submission page on our website where couples will enter for a chance to win.
Announcement about the contest made on major media hubs.
Release social media content with the three selected couples.
Art Director: Lauren Meyer
Copywriter: Carson Lane
*This campaign was a proposed concept that didn’t make it to market due to unforeseen circumstances.